-: With this lecture, I wanna give you
some kind of blueprint you can follow
when you think about making action titles.
In the next lecture,
we will actually practice writing an action title.
I prepared a chart with US unemployment rate
in a couple of years, and you can see this chart here.
I marked the Great Recession
when the unemployment rate rose a little bit.
Then after the Covid pandemic the unemployment rate
also went very high into almost 15%.
If we will write an action title for that,
I want you to avoid being descriptive or completely obvious.
You want to avoid long descriptions like
unfortunate events with great impact on the US economy.
Instead, you would rather write,
Covid pandemic caused US unemployment rate increase.
It's not exactly quantified
but it's already less obvious and descriptive.
Then, use simple expressions.
You won't write an action title correctly in the first go.
If we wrote the Great Recession was an important factor
in the rise of US unemployment rates.
That's true, but it's a little wordy, it's a little long.
Let's write it a little better.
Great Recession impacting US unemployment rate.
Same thing said with far less words
and even better if you would add some quantified data.
In business presentations, quantified data will always
be a little bit more important and better seen
than just descriptive explanations.
Great Recession causing 10% unemployment rate.
Boom, done, dot.
You don't have to elaborate anything more.
My last big tip would be quantify or communicate
key insights.
We've been over this already, but for that
if we talk about the Great Recession,
in 2008, 10% due to great recession,
in 2020, 15% due to Covid pandemic.
Quantified clear data, may be not pretty,
but understandable.
Let's give you one bonus tip.
Make it read like a story
because your next slide might continue telling it.